medical education programmes

Medical education is a dated term for a vital and broad range of communication tools that will support and integrate with your marketing campaign.

If you want to present new product information to a variety of target groups and educate your marketplace then you need a medical education programme.

The tools that are used in medical education programmes range from publication programmes, advisory board development and management and training programmes, to the production of educational materials such as prescribing protocols, evidence-based guidelines, and patient information resources.

Conference and symposia organisation will also enter into the mix.

Not only will the medical education programme help to formulate or even change opinion, it will also develop your marketplace and provide extremely useful resources for your sales representatives.

Chapter Five has developed and implemented successful medical education programmes in a variety of therapeutic areas.